By the end of the workshop, participants will:
- Be introduced to practical mapping approaches to better understand their target audiences and competitive landscape, and how a firm’s values can translate into clearer positioning and more credible communication.
- Explore a practical way of thinking about consistency, visibility and reputation, and the key elements that support them.
- Leave with a clearer sense of possible next steps and options for further development, depending on their firm’s goals, priorities and capacity.